Everything you need to post.

Hooks, captions, a seven-day launch plan, brand files and the rules that keep your posts compliant. Built for the tub launch.

Get your link & code Apply to the program

SEVEN-DAY LAUNCH PLAN

Day 1 — Teaser

Unboxing or first-look story. No hard sell. Tease the drop date.

Story / Reel

Day 2 — Problem

Talk about the 2:30am feeling and why you started using it before the night, not after.

Talking-head Reel

Day 3 — Product

Scoop, mix, taste test. Show the texture and how fast it dissolves.

Reel / TikTok

Day 4 — Proof

Read the label on camera: five pillars, zero sugar, 30 servings.

Carousel

Day 5 — Launch push

Post your link + code. Pin the comment. Add the link sticker.

Reel + Story set

Day 6 — Social proof

Repost DMs, orders, or your own routine. Answer questions on camera.

Story

Day 7 — Last call

Remind followers your code is live. Direct, one CTA.

Story / Post

OPENING HOOKS

The drink I take before the night out — not the morning after.

One scoop replaces five things in my cabinet.

Zero sugar mixer that actually does something.

Nobody talks about what you drink BEFORE the drinks.

My 2:30am insurance policy.

READY-TO-POST CAPTIONS

Launch day post

2THIRTY tubs are here. One scoop = hydration, energy, recovery, focus and defense. Zero sugar, mixes into water or your drink. Order with my link and use my code at checkout. #2THIRTY #precovery

Night-out story

Scoop before I go out, scoop before bed. That's it. Zero sugar, tastes like Pink Lemonade, and it's the only thing I've stayed consistent with. Link in bio — my code saves you at checkout.

Gym / morning angle

Hydration for the morning. Mixer for the night. 30 servings a tub, no sugar, no crash. I keep one on my desk and one in the kitchen. Grab yours with my link.

Comparison angle

I was buying electrolytes, a B12 shot, a greens powder and a focus drink. 2THIRTY is one tub, 30 servings, $45. Do the math with me — link in bio.

Swap in your own code and flavor before posting. Captions read best in your own voice.

Say Pre-covery — that's the category we're building.
Show the tub, the scoop, and the pour on camera.
Lead with your real routine, not a script.
Disclose the partnership (#ad or the paid-partnership label).
Put your link in bio and your code in the caption.

DON'T

Never use the word "hangover" or any version of it.
No medical or cure claims — it supports hydration and recovery, it doesn't treat anything.
Don't promise results, weight loss, or sobriety.
Don't post crossed-out or fake sale pricing.
Don't recreate the logo — use the files below as-is.

BRAND FILES

Wordmark (dark backgrounds)

PNG · transparent

Open

Wordmark (light backgrounds)

PNG · transparent

Open

Circle mark

PNG · avatars & stickers

Open

Limeade tub

PNG · product render