OUR STORY
Built by a bodybuilder. Made for everyone.
2THIRTY started with a simple frustration: every hydration drink made you choose between health and fun. So we built one that doesn't.
7,000+
Customers served
4.9★
Average rating
233+
Verified reviews
ZERO
Sugar · Zero calories
Devin Policastro · Founder & CEO
THE FOUNDER
Devin Policastro spent years as a competitive bodybuilder, obsessing over every ingredient that went into his body. But when the weekend came around, there was nothing on the market that bridged the gap between peak performance and real life.
THE INSIGHT
Every "recovery" product was reactive — designed to fix the damage after it was done. Devin wanted something proactive. Something you drink before the workout, the night out, or the long workday.
THE LAUNCH
2THIRTY launched with stick packs — a portable, single-serve format that got the formula into people's hands fast. It worked. But we kept listening.
THE EVOLUTION
So we went back to work. We revised the formula, updated the flavoring, and packed it into a 30-serving tub — more value, less waste, same 5-in-1 Pre-covery blend. The sticks started it. The tubs perfect it.
THE ROAD HERE
From a gym-bag idea to 7,000+ customers.
2019
The frustration
Devin couldn't find a hydration drink that worked before — not just after.
2022
The formula
18 months of testing locks in the 5-in-1 Pre-covery blend. Zero sugar. Beet-root pink.
2024
The launch
2THIRTY ships its first stick packs. Word of mouth carries the brand from gym floors to weddings.
2025
The revision
We listen, we iterate. Revised formula, updated flavoring, and a 30-serving tub to replace the stick.
2026
The community
7,000+ customers, 233+ verified reviews, a 4.9★ average — and a Club that keeps growing.
WHAT WE STAND FOR
Four principles. Zero compromise.
Pre-covery, not recovery.
We flipped the script. Instead of fixing damage after, we arm your body before — workout, night out, or workday.
5-in-1, not 5 bottles.
Electrolytes, amino acids, B-vitamins, adaptogens, and antioxidants in one zero-sugar scoop. No pills, no shaker, no clutter.
Clean ingredients.
Zero sugar. Zero calories. No artificial dyes — our signature pink comes from beet root extract.
Day & night.
Most hydration brands pick a lane. We built for both. Same formula, two modes, one scoop.
To make premium hydration honest, transparent, and built for real life — not just the gym.
“I wanted something I’d actually drink before a workout, before a flight, before a wedding. Not just after.”
— Devin Policastro, Founder